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DeepSeek
MarketingDeepSeek for marketing
Open-weight (MIT) Chinese language model with a 1M context window and a built-in reasoning mode, at very low API costs.
DeepSeek isn't on our list for marketing. It's usable for general work, but first look at the options we recommend for marketing.
- GDPR profileOur summary of what the provider itself publishes about your data: EU hosting possible, no training on your data for business use, and self-hosting available. Caution applies to a model with a documented problem, such as an investigation by a regulator. How we measure
- GDPR: Caution
- QualityQuality from blind duels on LMArena: users choose between two anonymous answers. A difference of about 20 points is noticeable, a few points is noise. How we measure
- 1475Elo, independent
- Editorial scoreOur own assessment on 10 of suitability for professional work, price and privacy. This is a judgement, not a measurement; that is why it always sits alongside the Elo. How we measure
- 7,4
- Entry price
- Free
What DeepSeek does in marketing
- Generate campaign and content concepts
- Write copy for web, ads and email
- Creating images and visuals
- Audience and competitor research
- Very low API costs
- Open weights (MIT), self-hostable
- Strong at reasoning, maths and code
- Large context window (1M tokens)
DeepSeek has a concrete GDPR concern. The DeepSeek service stores personal data in China and was blocked by the Italian regulator in January 2025. Not advisable for regulated sectors unless you host the model yourself within the EU. Weigh this heavily before deploying it in marketing.
Confidentiality and GDPR
GDPR: CautionMonitor brand voice and factual accuracy; AI sometimes invents claims. Check rights to generated imagery and avoid misleading communications.
The DeepSeek service stores data in China and uses it for training by default (with an opt-out). Only an EU self-hosted variant of the open weights is defensible for sensitive data.
Prices
Other models for marketing
Claude for marketingAnthropic · editorial 9.01506
Gemini for marketingGoogle · editorial 8.61526
ChatGPT for marketingOpenAI · edition 8.91485
Qwen for marketingAlibaba Cloud · editorial 7.91484We do not know of a professional tool for marketing that runs publicly on DeepSeek.
Questions about DeepSeek for marketing
- Is DeepSeek suitable for marketing?
- Not specifically. DeepSeek isn't on our list for marketing; it's broadly applicable, but first look at the options we recommend for marketing. Keep a professional in the loop for every use.
- May I put confidential data into DeepSeek?
- Monitor brand voice and factual accuracy; AI sometimes invents claims. Check rights to generated imagery and avoid misleading communications. The DeepSeek service stores data in China and uses it for training by default (with opt-out). Only an EU self-hosted version of the open weights is defensible for sensitive data.
- What does DeepSeek cost?
- There is Chat / app (Free), Self-hosted (Free), API (V4.1-Flash) ($0.15 / 1M in), API (V4-Pro) ($0.66 / 1M in). Check current prices on the official site.
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