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Copilot for marketing

Microsoft's AI layer that combines GPT and Claude models with your own organisational data and the Microsoft 365 apps.

Not specifically recommended

Copilot isn't on our list for marketing. Useful for general work, but first look at the options we recommend for marketing.

GDPR profileOur summary of what the provider itself publishes about your data: EU hosting possible, no training on your data for business use, and self-hosting available. Caution applies to a model with a documented problem, such as an investigation by a regulator. How we measure
GDPR: Caution
QualityQuality from blind duels on LMArena: users choose between two anonymous answers. A difference of about 20 points is noticeable, a few points is noise. How we measure
1485Elo, independent
Editorial scoreOur own assessment on 10 of suitability for professional work, price and privacy. This is a judgement, not a measurement; that is why it always sits alongside the Elo. How we measure
8,3
Entry price
from €10 / month
Full GDPR check

What Copilot does in marketing

Core tasks in marketing
Where Copilot is strong
  • Deep Microsoft 365 integration
  • Grounding on your own data via Microsoft Graph
  • Strong enterprise governance and compliance
  • Choice between GPT and Claude models

Copilot has a specific GDPR point of attention. The Claude models within Copilot officially fall outside the EU Data Boundary. If you want strictly EU-only processing, exclude the Claude models in the admin panel. Weigh this heavily before deploying it in marketing.

Confidentiality and GDPR

GDPR: Caution

Monitor brand voice and factual accuracy; AI sometimes invents claims. Check rights to generated imagery and avoid misleading communications.

Microsoft 365 Copilot (business) falls under the EU Data Boundary and does not train on tenant data. Consumer Copilot does train by default, with an opt-out.

Rule of thumb Use the business variant with a data processing agreement, and keep a human in the loop for decisions that matter.
Caution the Claude models within Copilot officially fall outside the EU Data Boundary. If you want strictly EU-only processing, exclude the Claude models in the admin panel.

Prices

Microsoft 365 Personal/Familyfrom €10 / monthPersonal €10/month, Family €13/month, Premium €22/month (higher Copilot limits); Copilot Pro has been discontinued
M365 Copilot Business$21 / seat / monthAnnual ($25.20 monthly); limited-time offer from $18; requires an M365 licence
M365 Copilot (Enterprise)$30 / seat / monthAdd-on to an M365 licence; $31.50 when billed monthly

Other models for marketing

Claude for marketingAnthropic · editorial 9.01506Gemini for marketingGoogle · editorial 8.61527ChatGPT for marketingOpenAI · edition 8.91485Qwen for marketingAlibaba Cloud · editorial 7.91484
All options for marketing
Professional tools on Copilot

We don't know of a professional tool for marketing that runs publicly on Copilot.

Questions about Copilot for marketing

Is Copilot suitable for marketing?
Not specifically. Copilot isn't on our list for marketing; it's broadly applicable, but first look at the options we recommend for marketing. Keep a professional in the loop for every use.
Can I put confidential data into Copilot?
Guard brand voice and factual accuracy; AI sometimes invents claims. Check rights to generated imagery and avoid misleading statements. Microsoft 365 Copilot (business) falls under the EU Data Boundary and does not train on tenant data. Consumer Copilot does train by default, with an opt-out.
How much does Copilot cost?
There is Microsoft 365 Personal/Family (from €10 / month), M365 Copilot Business ($21 / seat / month), M365 Copilot (Enterprise) ($30 / seat / month). Check current prices on the official site.
Next stepAll 66 options for marketingProfessional tools and general assistants side by side, on GDPR profile, price and quality.

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