Home / E-commerce / Copilot for e-commerce
Microsoft
E-commerceCopilot for e-commerce
Microsoft's AI layer that combines GPT and Claude models with your own organisational data and the Microsoft 365 apps.
Copilot isn't on our list for e-commerce. Usable for general work, but first look at the options we recommend for e-commerce.
- GDPR profileOur summary of what the provider itself publishes about your data: EU hosting possible, no training on your data for business use, and self-hosting available. Caution applies to a model with a documented problem, such as an investigation by a regulator. How we measure
- GDPR: Caution
- QualityQuality from blind duels on LMArena: users choose between two anonymous answers. A difference of about 20 points is noticeable, a few points is noise. How we measure
- 1485Elo, independent
- Editorial scoreOur own assessment on 10 of suitability for professional work, price and privacy. This is a judgement, not a measurement; that is why it always sits alongside the Elo. How we measure
- 8,3
- Entry price
- from €10 / month
What Copilot does in e-commerce
- Generate product descriptions at scale
- Automate customer service and chat
- Create product visuals and lifestyle imagery
- Analyse reviews and customer data
- Deep Microsoft 365 integration
- Grounding on your own data via Microsoft Graph
- Strong enterprise governance and compliance
- Choice between GPT and Claude models
Copilot has a specific GDPR concern. The Claude models within Copilot officially sit outside the EU Data Boundary. If you want strictly EU-only processing, exclude the Claude models in the admin panel. Weigh this heavily before using it in e-commerce.
Confidentiality and GDPR
GDPR: CautionIncorrect product information damages trust and can be legally risky. Check specifications and have AI chat hand over cleanly to a human.
Microsoft 365 Copilot (business) falls under the EU Data Boundary and does not train on tenant data. Consumer Copilot does train by default, with an opt-out.
Prices
Other models for e-commerce
Gemini for e-commerceGoogle · editorial 8.61527
ChatGPT for e-commerceOpenAI · edition 8.91485
Qwen for e-commerceAlibaba Cloud · editorial 7.91484
GLM (Z.ai) for e-commerceZ.ai (Zhipu AI) · editorial 7.71483We don't know of a professional tool for e-commerce that runs publicly on Copilot.
Questions about Copilot for e-commerce
- Is Copilot suitable for e-commerce?
- Not specifically. Copilot isn't on our list for e-commerce; it's broadly applicable, but first look at the options we recommend for e-commerce. Keep a professional in the loop for every use.
- Can I put confidential data into Copilot?
- Incorrect product information damages trust and can be legally risky. Check specifications and have AI chat hand over cleanly to a human. Microsoft 365 Copilot (business) falls under the EU Data Boundary and does not train on tenant data. Consumer Copilot does train by default, with an opt-out.
- How much does Copilot cost?
- There is Microsoft 365 Personal/Family (from €10 / month), M365 Copilot Business ($21 / seat / month), M365 Copilot (Enterprise) ($30 / seat / month). Check current prices on the official site.
Every Friday: what changed in AI for e-commerce
New models, prices, oversight and tools, with sources and what it means for you. One email a week, unsubscribe with one click.




